The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports Job Title : Account Strategist (Planner) Job Description : 1.
Develop integrated digital media strategies. 2. Prepare and deliver presentations. 3. Coordinate the implementation of digital media plans.
4. Create and manage digital campaign budgets. 5. Negotiate and purchase digital advertising space. 6. Collaborate with internal departments to deliver fully integrated campaigns.
7. Track digital campaign performance. 8. Analyze campaign metrics, prepare performance reports, and provide recommendations.
9. Monitor market trends and identify new digital opportunities. 10. Understanding the business, client and iProspect